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Marketing Audit / Plan
The service
The marketing audit followed by a marketing plan is vital in
constructing the marketing mix to satisfy the customer
needs.
The marketing audit
A systematic critical and unbiased review and appraisal of the
marketing environment and of the company's marketing
operations.
The marketing plan
A logical sequence and a series of activities leading to the setting of
marketing objectives and the formulation of plans for achieving
them. Projects completed
While the consultancy has not had any commissions for this type of
work, individual consultants have played major roles in companies in which
they were employed previously.
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